Agency BE
A dynamic agency site with a CMS that keeps pace with a fast-moving events team.
What we did
The Client
Agency BE is a full-service event and marketing agency offering ATL, BTL, virtual events, event management, and content creation. They operate across Central America and needed a digital presence that communicated the full scope of their capabilities.
The Challenge
The agency's previous site couldn't keep up with their output. New events, campaigns, and services were launching faster than the site could be updated, and every change required developer time. The marketing team needed autonomy to publish and edit content on their own schedule.
The Approach
We built a custom backend with a dynamic frontend, giving the site server-rendered performance with a single-page application feel. The custom CMS was designed around the marketing team's actual workflow: creating event pages, uploading media galleries, and managing service descriptions with a drag-and-drop interface.
The Solution
The delivered platform features modular page sections that the team can rearrange without developer involvement, a media library with automatic image optimization, and service pages with rich content blocks. Each event gets its own landing page with registration forms, countdowns, and sponsor showcases. The admin panel includes role-based access so different team members can manage their own content areas.
Results
Content update turnaround dropped from days to under 15 minutes. The marketing team published 12 event landing pages in the first quarter without developer assistance. Site performance improved to a 92 Lighthouse score, and the agency reported a 28% increase in qualified leads through the new contact and event registration flows.