Mix Perfecto
We built Mix Perfecto, a Bacardi site that turns a mood or spirit into a shopping list for cocktails.
We built a site for Bacardi that tells users exactly what to buy to make a set number of cocktails. Users pick a mood or spirit, get a curated list of cocktails, choose one and enter the quantity to get a downloadable shopping list.
The challenge
Organizing complex information
Mix Perfecto's product and recipe list is large. We built categories and tags so users find what they want in seconds.
Securing sensitive user data
This is an alcohol brand, so data protection mattered. We added SSL encryption, two-factor authentication and full compliance with privacy regulations.
Autonomous content management
We integrated Contentful so the Mix Perfecto team adds, edits and removes content without technical support.
What we did
The site blends a considered design with functionality that stays out of the way: users discover cocktails by mood or spirit, set the serving size, and download a shopping list. We also added Spotify so each drink comes with a matching playlist, and a CMS the brand runs on its own.
Results
The tool processed over 15,000 shopping lists in its first six months. Average session duration reached 4 minutes 20 seconds, well above industry benchmarks for promotional microsites. The most popular cocktails generated over 2,000 list downloads each. Bacardi's regional marketing team reported the tool became a recurring asset for seasonal campaign pages tied to holidays and events.