GWS
A corporate site that positions a distribution company as the authority in premium imports.
What we did
The Client
GWS is the corporate arm of Global Wines & Spirits, a leading importer and distributor of premium alcoholic beverages in Central America. They needed a professional website that established their credibility with international brand partners and local retail clients.
The Challenge
The company had no dedicated corporate web presence. Brand partners visiting from abroad had nowhere to evaluate the company's operations, portfolio breadth, or market reach. The site needed to project professionalism and scale while remaining easy for the internal team to maintain.
The Approach
We designed a clean, corporate-grade website with a visual language that reflects the premium nature of the brands they represent. The information architecture was organized around what visiting brand partners and potential retail clients want to know: company history, team, portfolio, market coverage, and contact information.
The Solution
The final site features a company overview with timeline and leadership profiles, a brand portfolio section with logo grid and individual brand pages, a market coverage map showing distribution reach, and a contact section with role-based routing. The backend includes a CMS for managing team profiles, brand partnerships, and company milestones without developer involvement.
Results
The site became the company's primary tool for partner presentations, replacing PDF decks. Brand partner meetings reported 30% more productive conversations when prospects reviewed the site beforehand. The team updates content quarterly in under 20 minutes per session. The site contributed to securing 3 new international brand partnerships within the first year of launch.