Imperial Ultra
We built a trivia app for the launch of Imperial Ultra, played on touchscreens in shopping malls.
We built a trivia app for the launch of Imperial Ultra, giving people a fast, hands-on experience on touchscreens installed in shopping malls.
The challenge
Designing a fast and fun experience
Build a quick, fun game flow that grabs attention in seconds and gets people playing.
Adapting to large touchscreens
Fit the interface to an unusual setting: precise, readable and easy to use on a large touchscreen.
Winner registration and validation
Register winners and validate their entry so prizes go to the right person.
Technical stability in public spaces
Keep the app stable and running without interruptions in a busy public space.
What we did
For the launch of its Ultra beer, Imperial wanted real interaction with its audience, not just visibility. We built a trivia app that people played on touchscreen kiosks in shopping malls, competing for prizes in real time.