Universidad Hispanoamericana
We built a new website for Universidad Hispanoamericana, with a custom CMS and faster performance.
We partnered with Brandy to build a high-performance website for Universidad Hispanoamericana, improving the experience for students and giving administrators better tools to manage the site.
The challenge
Navigation optimization
The old site made it hard to find anything. We built an intuitive navigation system with content organized into clear categories.
A CMS the team can run
Publishing content meant several approval layers. We designed an easy CMS and wrote documentation so the university's team can update the site without technical help.
Faster load times
Third-party integrations were slowing the site down. We optimized performance for a faster, smoother experience.
What we did
We rebuilt the site around a fresh, user-centered design, running behavioral analysis to guide the navigation and building a custom CMS the university runs on its own.
We also connected tools from Google, Facebook and Microsoft for real-time traffic data and easier communication. The result is a site built to last, that keeps the university competitive as the web keeps changing.
Results
Lead capture rates increased by 45% in the first semester after launch. The marketing team deployed 30+ campaign landing pages without developer intervention. Content update cycles that previously took a week were reduced to same-day turnaround. Cross-campus enrollment inquiries grew by 22%, attributed to the unified program catalog making it easier for prospective students to discover programs at other campus locations.